Marketing Strategies: Creating Good Conversion

Good conversion happens when many of your website visitors are responding to your call to action which could be signing up for your newsletter, installing the software, app or widget you offer, downloading your ebook or guide, or buying your product or service. Attaining a good level of website conversions is a result of coherent marketing strategies and promotions, compelling copy or use of words, seamless website user experience, features such as instant chat and smooth page design.

How to Build a Highly Converting Website

Having good conversions is highly recommended from a business perspective. Most small to medium businesses, even large companies, have online websites and e-commerce stores that aim to capture leads and generate sales. There are hundreds of ways pundits will tell you how to double your website’s conversion rates. Let’s crunch it down into five:

1. Optimized Landing Pages

2. Adding a Live Chat

3. Compelling Call to Actions

4. Testing and Tracking

5. Offers

Optimized Landing Pages

An optimized landing page is uncluttered, straightforward, and bears a powerful marketing message that compels readers to execute a call to action. It should detail your offer along with a form requesting for relevant information a site visitor needs to fill out in order to complete an order and receive your offer. A brilliant strategy is to throw a few call to action buttons on your homepage, blog posts and products/services pages and match it with offers that are relevant to the different types of visitors on your website, interests or areas of your site.

Adding a Live Chat Feature

Majority of internet shoppers prefer live chat because it’s a direct and instant way of communicating with somebody while they’re browsing a webstore. An unobtrusive, real-time chat widget installed in website which shoppers can easily see when they need help is very appealing for customers. A new study shows that nearly 60% of live chat fans are more likely to buy from a website, and more likely to trust a website unknown to them and in the long run buy from them if they offer a live chat feature. You can use a free live chat tool from Offerchat. It only needs a line of code to be successfully installed on your website, no heavy software that will not slow down your site. Get a live chat tool for free at

Compelling Call to Actions

Call to actions prompt visitors to succumb to your offer – be it a freebie or something for sale. That said, it should be powerfully convincing and compelling for site visitors, including online shoppers, to react to by clicking, buying or filling out a form. Call to actions should definitely jive with your company or brand’s marketing message and should be present in the different areas and landing pages of your website.

Testing and Tracking

Testing your webpage elements – usability, design, and marketing message – can help you decide better what to adapt and what to scrap. You can do A/B split testing for your homepage where you expect visitors to convert or respond to your call to actions. You can use an eyetracking software to track which sections of the webpage your visitors’ eyes get caught easily, or you can use a clickmapping software like ClickTale to know where visitors clicked. Pair the data from the site overlay feature in Google Web Analytics with the results from your usability testing to decide what changes or improvements need to be made. Web analytics reveal what visitors are doing while on your website, usability tests tell you why.


People are usually not inclined to give out their contact information without first getting value from your website. Most of all, shoppers are not inclined to buy a product or service if they don’t see massive value in them. The offers on your website – be it a tip or insight based on your expertise, a product for sale, a service you offer, or a free demo – are incentives for site visitors to convert into paying customers. The quality and value of your offers are what drives your website to be a constantly earning asset in your online business by having consistent high conversions.


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